We've had two ideas cooking side by side, As far as we were totally blacked out about what client actually requested we were also terrified to do something cliché. Our common idea was of course our worst execution, what we broke down was our best choice to present the concept and the level of simplicity we demanded.

We currently created a video presentation for one of Irancell's corporate products named ESMS. Since it was a new product and it didn't yet have one final logo or branding cover we used a dummy logo inside our presentation to replace it later with their actuall logo, turns out they loved it and asked us to work more on it considering an official order from them. Well it was the most pleasant approach to convince a client for a logo and of course the result is totally convincing for both us and client.

Our client is a photographer, "AB" means "Water" in persian, and this concept has a beautiful relation with photography. When you think about something so principle, so neutral and so close to be known, you cannot express it through objective personalizations, you have to define a relative characterization to show the concept. Who knew how water has been created in the first place? Big Bang? Big Bang created many thing, even us (Imagine that!).

It comes from our client explanation reasons of choosing the name "AB" (Water) for her business, "First time a man saw himself was by looking down in the water". We assume he liked what he saw and went on a long journey to create silver film cameras and HD recording stuff, We saw the point and asked ourselves what else do you see by looking down in the water, more importantly how do you picture this downward looking directions? You of course didn't expect us to draw a bowl with picture of a man reflecting in it. Well there you have our idea, one of our best improvisation to date.

Seen those neon signs in local coffee shop? Leevan means Glass (Cup) in farsi, and they are going to have kiosks around town brewing coffee and baking donuts. They are basically take-out coffee shops.

We went to present a modern look with this logo and neon lights were perfectly matched with our idea. It looks great on their cups and signs. This is going to be a complete marketing campaign.

There's a lot going on here, we were moving toward the concept of natural elements shaping a complex object. Wheat is one of the most healthy and natural elements known to anyone, the way we liked to present it was based on elements. Many natural fruits, vegetable or wheat may look healthy but this one is absolutely organic.

Saboos is distributing natural and organic food straight from their farms, they use no chemical protection or stabilizer in their products. The view of a farm was our first idea stuck with the concept and their business.

Customers clubs are fun, popular service for shopoholics, club members like to feel supported, like there's always someone to take your hand or hand you cools present and bonus material.

How can you make a leaf, delicious. There are few foods made from underwater plants (except rice and those tradition asian dishes). If you combine vegetable and seafood you get FishLeaf.

I think Leaf Fish is an actual fish but I'm not sure if its eatable!

A production studio ordered this logo, then they went for another idea. Growing films on tree needs care, nurturing and a lot of attention, in the end you may need to pick your choice of fruits. Interestingly the concept of three production cycle on this tree points to the real world example of film production.

We do not spec works, but when it comes to competitions we love to get involved. We had three design suggestions for this event which our second alternative was presented amongst top 34 out of 850 attendants. Based on their original logo which was inspired by a floppy disc (yes you read that right) we decided to double the square element, making it look like dots in persian alphabet and keep the SG wording in a modern coating.

We are not a fan of typography logos, mostly because its just there for the lack of real logo and symbol. For F&P there was only one choice and that was the obvious typography of their name. F&P is a brand development company, they are promoting other brands they don't need to be a brand themselves. Elegance and simplicity of Helvetica the best choice and to make them happy with their logo.

Raxess is a security consultant, we had this rubber band concept when we started sketching this logo which turned to the current design in a few revisions.

Pishgam Industrial Group is the headquarter of 9 sister companies, Since the name "Pishgam" is the key to connect all sub brands we went to create a typography version of the name. The logo is completely handwritten, we tried to prevent any typeface similarities to find a unique form.

TanAsay is a brand for mattress produced by SepehrAbrAsia. Between all the works we've done for SepehrAbrAsia, TanAsay is my favorite. Best thing about a mattress is getting cozy by lying down on it, of course we wanted to have the edge of a little sexiness. The logo represent a lying figure which we've created exclusively for this logo. TanAsay symbol had the fewest revisions for to reach the premium result but to this point we believe it was the best.

Sepehr Abr Asia is the largest polyurethane foam manufacturer under Pishgam Industrial Group. They have a considerable chunk of market share in middle-east. The concept we had to play with in designing this logo was layers, since almost all SepehrAbr materials are used in multiple layered products. Our challenge was the variety of logo in this theme, we had to create something different, and clients wide usages for this logo required us to choose simplest and the most flexible form.

Sepehr means sky in persian language and that explains blue shades used in this logo.

Well this is our own son, We were using iDol Reflection logo for all ProCEED franchise, in June 2009 due to our expansion and getting more clients to use ProCEED App Suite we decided to design a logo for it. We had to keep it simple, and like any other applications we had to have one symbol, we tried to give it a modern look with brushed metal and curved edges.

Type face is designed specifically for this logo, its simple enough to not be considered as a cut-out and also its not complicated to not recognized as a logo. Letters "O" and "E" have the most influence in this logo, "O" connect two portions of ProCEED and "E" is the only repeating letter which required more consideration. We've used ProCEED logo a lot after this and it really paid back the effort. Basically most of our clients are seeing it everyday and it never bore them or gets in the way.

Oxygen is a reseller of beauty products, they have a huge catalog of cosmetics, skin and hair care products. They needed a simple and sexy logo which they can promote locally. We had a few alternatives for this one but the final result was both clients and our favorite. We wanted to create something graceful with precision, and we've got just what we wanted.

Paul Rand created 8-bar IBM logo in 1972 as a revision of his 1956 typeface for IBM. Our client loved the idea and wanted not something in that fashion but something literally similar. Our challenge was I personally think SiteKit is a long name to be written in IBM typeface, separating two parts of the logo with two colors solved this problem.

On the other hand everybody knows IBM and we didn't want them to think our client copied their logo, but we liked viewers to know our client appreciate IBM, as a result we made SiteKit logo with an 8-bar square bending into the horizon.

I was (and I still am) obsessed with Families logo, a timeless design by Herb Lubalin, we always wanted to do something in his fashion. Milad Club is a customer club for Milad-e-Noor shopping mall, the idea behind the logo was focusing on letter "M" and the same time show the support and bonus customers get from club services. We've done just a few revisions on this logo to get ideal combination but the final result is basically our first sketch, the tweak on letter "M" to show the holding hand is the focus point of this logo and is why we love it.

Ahoora is the industrial manufacturer of offshore oil plants. The name Ahoora is an ancient persian name which we didn't like to have any influence in Oil industry, on the other hand it has two "A"s in it which is a perfect point to start a two portioned logo. We went to show the tall structures, having the logo too look like letter A but never push it, position of vertical typeface which is above center shows the fluidity of client's products.

Someone had an awesome idea to start and online store for office supplies which eventually became a huge market. We got to design their whole campaign and it started with this logo. our idea was simple, a logo with the ability of being used in multiple forms and combinations. our vision was looking at a product and see the form inside of it. We made one revision and two drafts for this logo, it was a fast result indeed.

DV Monster is an online store for designer vinyls and signature art toys. Our logo for DV Monster was around for a year. DVMonster had to be a cute logo. Most of designers vinyls are characters and have personalities, we had to incorporate that characteristic behavior into our logo, that is why it has an eye, and the O in typography of Monster is a complete circle.

DV Warehouse is a major reseller of professional video editing equipments and mac computers, they have a long perspective in this business and their customers know them for loyalty and good service. I didn't want to change their old logo in any dramatic fashion but to make it look more professional and more accurate to their services I've re-executed their logo in the old color theme and added more edge to it. Nothing about DVW is minimal, they are huge in their business and a descriptive logo was a must for them.

Patio is an outdoor furniture and accessories reseller, they had a brilliant idea of a special showroom for their products. With a clear vision of their branding they came to us for a logo design and we couldn't find a better solution. Patio Furniture is about sun and shades, and the logo is combination of two sunshades or umbrellas.

Innovative Digitals is a PC manufacturing and hardware gearing department at DVWarehouse, it was one of the first branding projects I was assigned to after I got hired at DVW. The name iDigitals was the first change I've coined and the logo which is a rehashed version of original DVWarehouse logo has been created to have an inverted color, same shape and "iD" as the identifier comparing to DVW logo.

This is literally my first attempt in commercial branding and logo design, I was working on a few independent projects in college but iCon was different, It was going to present a commercial purpose. It was also among my very first experiences with Adobe® design suite, before that I was working with Corel®DRAW and Freehand for vector designs. BTW Back in 2004 3D was cool.