Goldiran is the largest reseller of LG products in Iran, they have numerous branded stores around the country and they are distributing a lot of Marketing Materials and POPs to these stores every week. Marketing materials are product specific and we are talking about hundreds of thousand volume in distribution.

In addition to that they have a precise audition for salesmen, store managers and overall branding look of each store. Merchandising values need to be measured for each single store and overall locations. Due to the scale of database and statistics it was impossible to rely on manual data management.

Goldiran Merchant Hub is based on a combination of 6 custom applications over ProCEED application suite, these apps assigned to manage all data and input information from the whole system. There are a team of 12 to 20 agents to gather data for each section into the hub and 3 to 5 supervisors to create reports and analyze outputs using ProCEED tools. This is a job of auditing more than 300 stores very week and gathering 3000+ records per week.

Beside user interface of ProCEED which is the primary section of this project we also had a special UI to overview the whole progress of operations for Goldiran board and managers.

Goldiran Merchant Hub based on ProCEED was managing store auditing, POP distribution, Store Visits data and Local Saturation of LG Products for a year.

Rastak is a folk persian band with a contemporary influence in music, when we got the project I thought this is a good use for all my Eslimi and Persian Curves researches, but as far as we went through we found out more about sophistication and simplicity of Rastak music, I dropped arabesque of design theme to create a smooth and understandable taste of Rastak music.

Rastak has a variety of visitors worldwide, since website is originally designed for english language I had no problem creating a uniform for all their print and online materials. It was since August 2010 due to their current target audience Rastak requested a transition to a farsi front web site, It changed everything but we din't want to change graphics, we just wanted to have a farsi transition, We had to reformat and re layout the whole web site and we're so fanatic about web standards as you know.

Implementing latest version of ProCEED helped us a lot with the multilingual system of Rastak web site. Fortunately client was open minded about the concept of content management system and they are pretty comfortable with the changes. Currently client is constantly changing the content information of the website all within their website.

In the mist of time, Red Carpet tour was my last project at DV Warehouse, It was NewTek's 2008 tour introducing the whole broadcasting and live production lines of hardware and softwares, lucky for us they had a strict guideline for all marketing materials which made us work in predefined templates for the show. Took off a huge burden from our shoulders, we only had to be precise and ordered for their stuff but at the same time we had to create our own newsletter and change our own website for the event.

Customers get used to the interface of online stores they regularly visit, you cannot just change everything, people freak out and you may lose buyers. At DVWarehouse after approving the new user interface and planning our road to implement it we decided to make people familiar with it before hand. We made simplified versions of our new user interface and made them into newsletters to send out to our customers. In this way if we've changed our whole interface we wouldn't get wooed.

January 2008 in the midst of market down beats I've been offered to design DVWarehouse 4th user interface. It was what I've been waiting for to renovate the whole web site, we're talking about 20,000+ product pages, it's a giant baby amazon. I had three revision before I can show it to the board, I needed like 15 new features to be developed for this new user interface which some of them has been rejected right off the bat, and I had to back off from what I've planned for it and cut down different sides.

After a lot of compromises the implementable layout was approved in February 2008, but the low time of new year have been passed already and we had to focus on promotional stuff for coming months and there was absolutely no chance of finding the time to renovate the whole web site based on the new interface. When you are redesigning a working website you would have downtimes, not-working pages and some lost contents, and of course incompatibility in many departments, in a large store like DVW even accounting for this chance is scary. The implementation was postponed to the next year but little did we know I was planning to leave DVW mid-year.

The 4th User Interface of DVWarehouse was based on everything we knew about shopping carts and usability of simple UI. We were working with awful amount of new technologies, we had an Ajax shopping cart in all pages, a passive login procedure, one-click order even without subscription. It was ahead of its time.

in 2008 web industry was struggling with XHTML and HTML5 was a scary concept, the fact was you couldn't rely on anything until you see it, so we started to bypass the dilemma by using server-side UI generation. We process user request based on the browser, resolution, color-depth, JS and OS to generate the specific UI and CSS for that user. It needed a huge CPU time but the result was phenomenal. We even demoed it on ProCEED for quiet a time.

Demoing DVWarehouse on ProCEED let us show off new features like Product Class Management, Attribute Searches and document managements. Features like inline product addressing, live price updates and intelligent banner rotations were really cool for that time.

When you're working in a company who's motivation for its employers are "Sell, Sell, Sell" you may think there's absolutely no room for innovation, you're 80% correct but sometimes innovation is not a graphic design target, sometimes you have to get creative to get the job done. We had more than 20 layouts for our newsletters at DVWarehouse, and when we were running out of resources for a last minute New year special offer we had to improvise and change what we have in the fashion of snow flakes and Christmas tree. It's not much about being the best, it was like reaching the end line while all your opponents are dehydrated and left behind.

TriCaster Studio was probably the biggest event we've hosted at DVWarehouse, we had to change the web site, create a mini site for online registration, and sending out newsletters to specific clients, create pamphlets, gifts, guides and banners, countless hours of working to host the show properly. People who visit TriCaster Studio were potential buyers of this sweet $5K box which could cost like $17K with all accessories and required softwares, and people who would buy such device were the most influential people of live broadcasting in hollywood, It was a big deal and huge pressure over the design team.

Holidays Shopping is the biggest events for online resellers like DVWarehouse, the scene of competition is always hot and who gets first with the best offer wins, otherwise there are a lot of options for customers. At DVWarehouse we had to plan for such occasions, so we had our Newsletters, flyers and banners ready as a template, and in the last second we had to fill them with special offers and products of the day. Many of these products needed us to change the layout in less than an hour to fit the whole content.

Since we had to account for any kind of last second changes even in the whole content information and sometimes the primary slogan, so the layout had to have this flexibility to be changes at anytime.

Fall 2007 was a big day for live broadcasters and live production operators because the all software based VT (former name Video Toaster) arrived and change everything about live production and broadcasting techniques. DVWarehouse was presenting VT tour and wanted to have a special announcement for it.

We have used illustrated pictures of the cities hosting VT tour in the print materials and overall look of this campaign which added an innovative side to all materials.

You can tell by the look of the logo that it was one of my first assignments in DVW, Actually I have worked on a few other mini-sites before this but it was going to real audience and it was kinda a big deal. Newsletter were a big part of DVWarehouse business and the design had to always be to-the-point.

Pré L'Vêque villa was built in 1775, this beautiful building is an extraordinary house and fantastic property to experience life as it was in 17th century french culture, the house is located in the middle of a vast garden with its own set of leisures, a beautiful place for living or special occasions.

The web site was one of the few Flash® projects back in the 60's (2006) in collaborations with SABK Creative Media Group. Dynamic pages offers booking and realtime time-sharing managements inside the flash website. Since this house is actually an antic place with modern amendments we went to create a paper wrinkle theme which isn't looking old or out-dated, in fact its not yellow. Design wise we wanted to make colors pop on the screen, colors are important part of this buildings' design.

Picture editing and retouching was a big part of the project, Even though the house itself was pretty enough but doing a remote job with the photographer was also a huge success.

Flash websites can be a train wreck of mis-navigations, we've created something that requires fewer clicks to get information, even though we had to work in a fixed resolution we found a perfect screen size.

It is so easy to get lost in the variety of options when designing for flash, it's basically hard to back off from fantasies, Our achievement with this design was finding a balance. HTML version of this website has been created by SABK designers later that year but we take credit of the flash version.